Itinerary

TOP 40 UNDER 40 BREAKFAST ITINERARY

For those who are attending the Top 40 under 40 breakfast, please arrive at 7:00 in the hotel for registration.

07:00
Registration
Breakfast Registration
07:30
Top 40 under 40 Breakfast
Official kickoff to the Top 40 under 40 Breakfast

CONFERENCE ITINERARY

For all other delegates, the conference kicks off with registrations from 8:30am. Make sure you leave plenty of time for this – the conference starts promptly at 8:30am!

The day will be filled with content-rich presentations, interspersed with a coffee break or two, and lunch. Throughout the day, there will also be lots of opportunities for networking with fellow delegates.

08:00
Registration
Conference Registration
08:30
Opening Remarks
Official kickoff to IBC 2009 (Conference)
08:45
Adapating to Local Markets
Challenges and Opportunities Facing International Expansion
Susan Dioszeghy, SVP Media Director – Western Canada, Maclaren McCann

Hagan Ainsworth, SVP, General Manager, Creative Director, Maclaren McCann
09:30
Interact and Connect
Coffee and Networking Break
09:45
Roundtable Panel
Corporate Branding at the International Level
Brad Pennefather
, Regional Director – BC, Labatt Breweries of Canada
David Champion
, Director of Marketing Services and Customer Insights, Best Buy Canada
Bo Smith
, Corporate Brand and Marketing Strategy, Microsoft
Scott Riegert, Field Marketing Manager, Pepsi Bottling Group
10:45
Breakout Session
Marketing in the Service Industry
Carolyn Solby
, Director of Marketing, Unicef Canada
Greg Klassen
, VP Marketing, Canadian Tourism Commission
12:00
Lunch
12:30
Leading a Global Brand
Lunch Keynote
Euan Campbell
, SVP & Head for Marketing & Products, HSBC Bank Canada
1:15
Integrate and Connect
Coffee and Networking Break
1:40
An Interesting Life Lived
Stephen Nairne, Managing Director, Lundin for Africa
2:15
Closing Remarks
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